Relative User Activity Thresholds

Relative User Activity Thresholds are for grouping users into Low, Medium, High and Very High usage categories

• They are good for​;
  • Comparing departments, groups, countries​
  • What % of their user Low, Medium, High and Very High​
• They enables report such as;
  • “Where are the highest Calls activity users located?” ​
  • “How does London usage compare to France usage for Team Chat?”​
• Category boundaries based on global usage, per modality, for the day/week or month
• Boundaries change as global usage trend changes
• Activity grouped into classifications based on percentiles​
• The usage thresholds for each classification will change over time and for each modality.
• Zero usage users are not included in classifications

Classification Boundaries

We group users into either Low, Medium, High and Very High usage categories using the following percentiles.

These percentile classifications are based on Modality System previous experience with actioning usage data to drive improved adoption. ​

Classification	From Percentile	To Percentile	Description
Low	0th	<= 10th	Users which need the most training and assistance
Medium	> 10th	<= 60th	Users should be encouraged via indirect adoption methods such as posters, emails, self-service training etc.​
High	> 60th	<= 90th	Contains “Teams Champions” and those that can help others achieve
Very High	> 90th	<= 100th	Extreme users which may be candidates for good news stories, case studies etc.​

Ranges are inclusive of the upper bound, but exclude the lower bound. For example, the Medium range can be read as “greater than the 10th Percentile and less than or equal to the 60th percentile”

Worked Example of Calculation

Consider the following table of usage for Team Messages;

User	Team Messages
Adam Barr	1
Alan Steiner	8
Chris Norred	22
Christine Koch	6
Dan Jump	14
Dan Park	1
Diane Tibbot	3
Frank Martinez	2
Jeff Hay	7
Karim Manar	16

Percentiles for usage are calculated using the PERCENTILE_CONT function in SQL, the equivalent in Microsoft Excel is PERCENTILE.INC. The percentile thresholds from this data are calculated as follows;

Percentile	Value
10th	1
60th	7.4
90th	16.6

This results in the following classification of those users;

User	Team Messages	Classification
Adam Barr	1	Low
Dan Park	1	Low
Frank Martinez	2	Medium
Diane Tibbot	3	Medium
Christine Koch	6	Medium
Jeff Hay	7	Medium
Alan Steiner	8	High
Dan Jump	14	High
Karim Manar	16	High
Chris Norred	22	Very High